To identify and direct the marketing efforts for the firm; to identify and pursue new markets and prospective clients; to provide positive public relationships through activity in professional associations and direct contact with clients and prospects. Able to see the “big picture” and be keeper of the brand, a people connector, and a relationship builder.  The Marketing Director receives general direction from the President of the company and directs supporting staff as may be appropriate.

ESSENTIAL FUNCTIONS

• Develop, implement, and maintain goals, objectives, policies and priorities for marketing the firm

• Identify and research prospective markets and clients

• Contact prospective clients and determine their needs; act as a first contact until they are assigned to a project manager

• To increase potential for new markets and clients, provide positive public relationships through membership and active involvement in community organizations and professional associations

• Manage client satisfaction program – conduct client interviews, maintain records of such meetings

• Provide input to the project managers in the preparation of proposals; oversee/drive the entire process, from decision to pursue through delivery

• Develop marketing reports, proposals, and informational brochures, and, if needed, hire out or direct clerical staff in the production of these documents

• Assist project managers in orchestrating interview presentations, selecting the internal group to make the presentation, and arming the team with all they need to make a successful presentation

• Provide weekly reports regarding all (marketing, PM, etc.) contacts with clients and prospective clients and marketing assignments

• Recommend the selection of an advertising agency and/or select the media in which to advertise (in that instance, create the advertisement for publication). Organize and monitor advertising activity by the company

• Work with group leaders to develop/maintain a month-by-month calendar of significant dates including conferences, regional meetings, etc. that would benefit the firm

• Provide information (publications, website, verbal) about the firm to clients

• Develop content for and recruit author participation in quarterly e-newsletter

• Maintain database and statistical feedback from newsletter host
• Oversee the development and maintenance of the company’s website, marketing information systems, and marketing literature and materials, including project and client summaries and staff bio data

• Plan for participation in and attend select trade shows; plan for a variety of promotional items

• Oversee maintenance of the computerized client and contact databases
  

• Represent the firm at the highest level to clients, peer organizations, and business associates